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    <title>Louis Carr Drove $10B In Ad Revenue For BET. Now As President, He’s Leading It Through The Creator Economy Era - As Told By SLY</title>
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        <title>Louis Carr Drove $10B In Ad Revenue For BET. Now As President, He’s Leading It Through The Creator Economy Era</title>
        <link>https://as-told-by-sly.mmcxchange.com/detail/louis-carr-drove-10b-in-ad-revenue-for-bet-now-as-president-hes-leading-it-through-the-creator-economy-era</link>
        <pubDate>Tue, 11 Aug 2026 03:43:39 -0400</pubDate>
        <dc:creator><![CDATA[Shanique  Yates]]></dc:creator>
                <category><![CDATA[Entertainment Industry]]></category>
                        <guid isPermaLink="false">https://as-told-by-sly.mmcxchange.com/detail/louis-carr-drove-10b-in-ad-revenue-for-bet-now-as-president-hes-leading-it-through-the-creator-economy-era</guid>
        <description><![CDATA[Since its inception in 1980, BET has long served as the place for Black entertainment television, and today, while its original model has evolved, that&#8230;]]></description>
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<div class="cover-headline yf-1wlntij">Since its inception in 1980, <a href="https://afrotech.com/jason-lee-partners-with-bet" target="_blank" rel="noopener noreferrer nofollow" data-ylk="slk:BET;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{" data-rapid_p="18" data-y-link-id="1rtwa4j0wrxbnm08km6q" data-v9y="1">BET</a> has long served as the place for Black entertainment television, and today, while its original model has evolved, that sentiment remains the same. Founded by Robert L. Johnson, BET <a href="https://variety.com/2026/tv/news/bet-board-of-advisers-queen-latifah-ll-cool-j-bob-johnson-1236764847/" target="_blank" rel="noopener noreferrer nofollow" data-ylk="slk:launched%20in%20July%201983;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{" data-rapid_p="19" data-y-link-id="193as8g10cxjnz0iajgd" data-v9y="1">launched in July 1983</a> as a two-hour weekly block on the USA Network before evolving into the 24-hour cable channel it's known as today. "The thing that has kept us stable is the love, the relationship, the relevance that our consumers have for the brand," said current BET President Louis Carr, who is speaking at the upcoming AFROTECH Conference 2026.</div>
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<div class="byline-attr-time-style"><a href="https://finance.yahoo.com/media-advertising/articles/louis-carr-drove-10b-ad-140753760.html?guccounter=1">See the original full article published in Yahoo Finance on Aug 3, 2026.</a></div>
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